Online to Orchard Road: why some Singapore e-retailers are opening physical shops amid the coronavirus pandemic
Even in an atypical year for retailers, Jay's business has taken an unusual trajectory. In August, as the economic fallout from the Covid-19 pandemic forced many businesses to fold, he launched Got Drip?, an online coffee business that also sold its beverages at a men's barbershop. While other companies moved their operations online to cut overhead costs such as rent, the former sales director did the exact opposite. Early next year, Got Drip? is set to open a coffee bar in Geylang, a red…